Marketing
Strategy
AND From CODE
To your clients
You have developers. You have a product. What you need is someone to make it look right, read right, and reach the right people. Cheshire Partners handles design, copy, and launch so your team can stay in the code.
Production Figma files structured for design-to-code tools and AI coding assistants — not just beautiful mockups, but a component system your developers can actually build from.
- Token-based component library (shadcn/ui, Tailwind-aligned)
- Page designs at all breakpoints
- Auto-layout, consistent spacing & naming conventions
- Figma MCP Server-compatible file structure
- Pre-handoff QA checklist included
Words that do work. From homepage hero to feature descriptions, we write copy that converts — before a single design frame is drawn, so the design serves the message.
- Homepage, about, product & feature pages
- Brand voice and messaging hierarchy
- CTA frameworks and conversion copy
- SEO-informed structure and metadata
A launch without a plan is just a publish. We help you define who you’re talking to, what you’re saying, and how to reach them — before your developer ships a line of code.
- ICP definition and positioning framework
- Channel strategy and launch sequencing
- Competitive messaging audit
- Launch narrative and announcement copy
Support
The full launch package: email sequences, social assets, press framing, and the collateral your team needs to make noise at the moment it matters most.
- Launch email sequence (waitlist, announcement, follow-up)
- Social media launch copy and templates
- Press/media one-pager and pitch framing
- Onboarding and post-launch nurture copy
We don't replace
your tools.
We make them work.
Your developer already has AI coding assistants, Figma-to-code plugins, and component frameworks. What those tools need to perform well is a Figma file that's actually structured for them — not a pretty picture, but a system. That's what we build. Then we make sure the story around it is sharp enough to matter when it ships.
Discovery
We learn your product, your users, and your launch context. Positioning and voice established here.
Copy First
Messaging and copy locked before design begins. Design serves the message, not the reverse.
Component Library
A reusable, developer-ready design system delivered as a standalone artifact. Your team’s foundation.
Page Designs
Full-fidelity Figma pages built from the component system, optimized for AI-assisted development.
Launch Package
GTM plan, launch copy, and collateral delivered so your team can ship and tell the story simultaneously.
Convenience. Flexibility. Efficiency
For React / Vue / Tailwind teams
Our Figma files align to Tailwind’s 4px spacing scale, shadcn/ui token conventions, and component naming patterns your developers expect.
Figma MCP Server compatible
Files are structured so Figma’s MCP Server and AI coding assistants can interpret and generate accurate React components at handoff.
Copy before design, always
We sequence copy approval before design begins — every layout is designed to serve finalized messaging, not placeholder text.
End-to-end or à la carte
Take one service or the full stack. Each offering is scoped and priced independently so you pay for exactly what you need.
Ready to go from
Figma to launched?
We work with a small number of clients at a time. If you have a build underway and need the design, copy, and launch strategy to match — let’s talk scope.